The application of storytelling enables you to uncover the essence of your business strategy and share it across your story-world. Vibrato works with you to bring your business story to life through written, data and visual channels.

Steve Jobs didn’t become a world-class storyteller without effort. He learned the art at Pixel, from the creator of Toy Story John Lasseter and applied that when he returned to Apple.

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A Maori tribesman told me “without our stories, we don’t exist”. Humans are hard-wired for stories, our brains filtering 11 million pieces of information every second, aligning us to each other.  

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But we don’t take those innate storytelling skills to work. So, over 96% of strategic shifts fail to stick (McKinsey, 2019).

 

Change sticks when there is a story behind it. Finding your business story will make you a better leader and your people more committed because they believe you are united around a core idea.  

 

Vibrato can help you discover what Jobs did. I have over thirty years’ experience in helping brands uncover and consistently tell their purpose-driven story.   

 

I will work with you to find your ‘once upon a time’ by using techniques from the exciting and deep craft of storytelling. To drive forward your strategic ambition to all your stakeholders in a meaningful way.

 

I call it Getting Everyone on the Same Page.

 

Let’s start a conversation. With ten minutes I can show you how applied storytelling can unlock and accelerate the change you want to make.   

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Vikki Kirby

Chief Storyteller, Vibrato 

07794 278089